Osmow’s, a popular restaurant chain known for its Mediterranean cuisine, recently launched a dynamic 3-week influencer marketing campaign to promote their new menu item, Shawarma Poutine. Inviting 21 prominent content creators to their Yonge and Eglinton location in downtown Toronto, Osmow’s strategically tapped into the power of social media to create a buzz.
The invited influencers captured and shared stunning images of the Shawarma Poutine on their social platforms, resulting in over 60 posts. This campaign generated an impressive 58,000 views and 7,300 likes and comments, significantly boosting Osmow’s online presence. The high-quality, authentic content created by these influencers was also utilized by Osmow’s in their own marketing materials, enhancing their promotional efforts with genuine user-generated content.
The campaign’s impact was evident in the tangible results it produced. Osmow’s saw a 25% increase in foot traffic at the Yonge and Eglinton location during the campaign period. Sales of the Shawarma Poutine soared, with a 35% boost compared to other new menu items introduced in the past year. Additionally, the restaurant experienced a 25% increase in overall sales, indicating a broader positive effect on the business.
Online engagement with Osmow’s social media accounts also saw significant growth, with a 30% increase in followers and a 40% rise in engagement rates. This surge in visibility and interaction helped to solidify Osmow’s brand presence in the highly competitive Toronto food scene.
Osmow’s campaign highlights the efficacy of influencer marketing in driving both online and offline success. By collaborating with influencers and creating visually appealing, authentic content, Osmow’s effectively promoted their new menu item and strengthened their connection with their audience.
Read why influencer marketing is the most effective form of marketing for restaurants: https://blog.nubtle.com/restaurants/Toronto/Mediterranean/