Midori Ramen, renowned for Toronto’s creamiest Tori (Chicken) Paitan Ramen, offers a unique dining experience at multiple locations, including Yorkdale, Downtown Toronto, Scarborough, Richmond Hill, and Vaughan. Their philosophy, encapsulated by the Japanese phrase “Itadakimasu,” reflects a deep sense of gratitude for the food and the people sharing it. Midori Ramen prides itself on authenticity, using traditional recipes, top ingredients, and meticulous methods to create a satisfying and exceptional dining experience. Their commitment to artisanal quality ensures that every meal adheres to high standards, preserving the great culinary traditions of ramen.
Since early 2021, Midori Ramen has been collaborating with influencers to enhance their brand presence. Over 50 collaborations have taken place, with their most significant partnership achieving over 1 million video plays from a micro-influencer. The influencer’s post effectively highlighted the return of the popular TORI BUTA ramen, emphasizing the abundance of chashu meat, ajitsuke tamago (egg), and fresh noodles in Midori’s signature rich and creamy chicken broth. The post’s engaging description of the chashu’s perfect lean-to-fatty meat ratio and its torched perfection captivated viewers.
In addition to their ongoing influencer collaborations, Midori Ramen has achieved remarkable engagement on social media. As of June 2024, they boast an impressive 32.5% engagement rate on Instagram, meaning that nearly a third of their followers actively engage with their posts. This high level of engagement underscores the genuine interest and loyalty of their audience.
Recently, Midori Ramen launched a successful giveaway campaign to celebrate the opening day of a new branch, further boosting their online presence and community interaction. Their last three collaborations have generated a combined total of 42,000 plays, showcasing the consistent impact of their influencer partnerships.
Midori Ramen’s strategic use of influencer marketing has proven highly successful, driving substantial engagement and visibility. By focusing on the unique aspects of their ramen, such as the creamy chicken broth and generous portions, they have attracted a wide audience and solidified their reputation as a top ramen spot in Toronto. This approach has proven highly effective in attracting a wide audience and reinforcing Midori Ramen’s standing as a premier ramen destination in Toronto.
Read why influencer marketing is the most effective form of marketing for restaurants: https://blog.nubtle.com/restaurants/all/Japanese/