Oklahoma Burgers, also known as onion burgers, originated in Oklahoma during the Great Depression. These unique burgers are made by mixing thinly sliced onions into the beef patty and cooking them together on a griddle. The onions caramelize, infusing the burger with a sweet and savoury flavour. The result is a thin, crispy burger, typically served on a potato bun, that has become a beloved classic.
Since September 30, 2022, Oklahoma Burgers has been strategically collaborating with influencers to boost their brand visibility and customer engagement. Finding influencer marketing highly effective, they have partnered with over 200 influencers to date. One of their most successful campaigns involved a Toronto food influencer, whose mini reel showcasing Oklahoma Burgers’ offerings received over 100,000 plays. This campaign highlighted the power of micro-influencer marketing, achieving significant exposure at a fraction of the cost of traditional methods.
The influencer strategically promoted Oklahoma Burgers’ Mississauga location by spotlighting must-try items on their menu, including the Brisket Jalapeno Triple Smash, BM Double, SHMAC Double, OJ Double, along with their Crinkle Fries, Onion Rings, and PB&J Donut. This enticing content effectively drove viewers to visit the Mississauga location and sample these featured items.
The most played reel, created by an influencer with 44,000 followers, garnered over 360,000 plays, further showcasing the significance of influencer marketing for Oklahoma Burgers. This consistent success underscores the value of influencer partnerships in reaching and engaging a targeted audience effectively. By leveraging authentic, high-quality content, Oklahoma Burgers has successfully expanded their customer base and enhanced their brand visibility, proving that influencer marketing is a key component of their marketing strategy.
Read why influencer marketing is the most effective form of marketing for restaurants: https://blog.nubtle.com/restaurants/Toronto/American/fast+food+place/