SAKU – Sushi & Taco Bar, a modern izakaya restaurant in Toronto, offers a cozy and chill vibe, plating Japanese-style seafood specialties and cocktails. Since April 2023, SAKU has been leveraging influencer marketing to enhance its brand visibility and attract more customers.
One notable collaboration involved an influencer with only 26,000 followers, yet the post received over 150,000 plays. The influencer’s engaging caption highlighted the restaurant’s unique blend of sushi and tacos, mentioning their love for SAKU’s delicious sushi rolls and fresh sushi/sashimi. They were particularly impressed with the new taco menu, featuring favourites like Bulgogi and Shrimp tacos. The post also emphasized SAKU’s extensive beverage selection, including sake, SOJU, wine, and cocktails, positioning it as the perfect spot for a fun girls’ night or a date.
The influencer’s post showcased items such as Bulgogi taco, Camaron (shrimp) taco, Baja (fish) taco, Saku special roll, spicy salmon avocado pressed sushi, salmon tataki sashimi salad, and green grape Soju. The success of this campaign demonstrates the power of influencer marketing, even with micro-influencers, in achieving high reach and engagement at a fraction of the cost of traditional marketing channels. SAKU’s strategic collaborations have significantly boosted their visibility, drawing attention to their unique culinary offerings and vibrant dining experience. This approach has proven highly effective in attracting new customers and solidifying SAKU’s reputation as a must-visit spot in Toronto.
Read why influencer marketing is the most effective form of marketing for restaurants: https://blog.nubtle.com/restaurants/all/Japanese/