Ushi Shabu Shabu is an authentic Japanese hot pot restaurant located at the intersection of Hwy 7 and Leslie Street, inside the bustling Times Square mall. Known for its distinctive Asian Pacific design, Ushi Shabu Shabu preserves the original taste of ingredients, offering a lighter alternative to conventional hot pots. The restaurant specializes in shabu shabu, which uses thinly sliced Wagyu beef cooked in various soup bases and dipped in special sauces for a refreshing taste. The name “Shabu Shabu” originates from the “swish swish” sound made when ingredients are stirred in the hot pot.

The restaurant offers seven unique broth options: a rich and sweet coconut milk base from Hokkaido, a spicy and delicious broth, a fragrant pork bone broth, a healthy tomato soup, a rich beef bone broth, a nutritious kelp and fish broth, and a delicate sukiyaki pot. These diverse choices ensure that every customer can find a pot bottom that satisfies their taste and preference.

Since June 2023, Ushi Shabu Shabu has been leveraging influencer marketing to expand its reach. One notable collaboration garnered over 110,000 plays, showcasing the effectiveness of this marketing strategy. Influencer partnerships have proven to be a cost-effective way to achieve significant visibility. Reaching 110,000 people through traditional advertising methods, such as flyers, would cost around $10,000 and doesn’t guarantee viewers’ attention for at least 3 seconds. In contrast, Ushi Shabu Shabu achieved similar results at a fraction of the cost, with a guaranteed minimum of 3 seconds of viewer engagement.

Ushi Shabu Shabu works with highly area-focused micro-influencers who have a strong influence in North York, Markham, and Richmond Hill—areas close to the restaurant. These influencers boast extremely high engagement rates, effectively targeting foodies in those locales. 

These successful influencer campaigns have underscored the value of influencer marketing for Ushi Shabu Shabu. By continuing to work with influencers, the restaurant has effectively promoted its unique dining experience, attracting a wider audience and enhancing its brand presence in the Toronto area.

 

Read why influencer marketing is the most effective form of marketing for restaurants: https://blog.nubtle.com/restaurants/all/Japanese/