Laojiumen (老九门) Hotpot 9, a renowned restaurant in North York, Toronto, has quickly gained popularity for its all-you-can-eat hotpot experience. Their first influencer collaboration in August 2023 was a tremendous success, garnering around 310,000 views and boosting their confidence to partner with more influencers. Since then, Laojiumen has worked with over 50 influencers, leveraging their reach to attract a wider audience.
One particularly viral collaboration involved an influencer with only 11,000 followers. The influencer’s post received nearly 800,000 views, highlighting the restaurant’s appeal and the power of influencer marketing. The caption praised Laojiumen for its beautiful, majestic interior and unparalleled vibes, emphasizing their current promotions: free hotpot broths until the end of November and a Happy Hour Special at $25.99 per person from 12 pm to 5 pm. The post also recommended adding the meat ring for $9.99 to enhance the hotpot experience.
Laojiumen, founded by young people and started in North America, aims to present Chinese hotpot culture along with traditional oriental aesthetics to diners both locally and internationally. The restaurant’s name, Laojiumen, which translates to “Nine Gates,” is inspired by the nine city gates of Beijing, symbolizing the city’s rich history and cultural heritage. Over the past 600 years, these gates have witnessed significant historical events and continue to stand tall and majestic.
By moving this “city gate” concept to different parts of the world, Laojiumen seeks to bring people of diverse cultures and ethnicities together to enjoy traditional Chinese hotpot. Their mission is to accommodate a world of flavours under one roof, making hotpot a universally loved dish.
Laojiumen’s success with influencer marketing underscores the strategy’s effectiveness in reaching a large audience, even through micro-influencers. Their ability to go viral and attract significant attention at a fraction of traditional marketing costs has solidified their reputation as a top dining destination in Toronto.
Read why influencer marketing is the most effective form of marketing for restaurants: https://blog.nubtle.com/restaurants/all/Chinese/